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职位介绍: Purpose & Overall Relevance for the Organization: Develop and execute CRM strategies to acquire, retain, engage and recall consumers and enable online business. Lead and manage the day-to-day online CRM operations Manage budget for CRM online channels with a clear rationale of allocation Track and evaluate the effectiveness of online CRM activities, provide feedback and recommendations, and optimize for future strategies Key Responsibilities: CRM Strategy & Planning Create online CRM strategy for Tmall, JD, Douyin & PDD Collaborate with online Channels team and Brand Marketing team and work independently to create personalized and targeted CRM campaigns and communications Stay current on industry trends and best practises in CRM, recommending and implementing new technologies and strategies as needed CRM Operations Lead and manage the day-to-day online CRM operations Cross-functionally coordinate with internal / external, local / global teams to ensure the high quality and timely CRM project delivery Outline and track KPI’s for each campaign Financial Management Track and adhere to budget for online CRM projects Monitor and analyze CRM performance metrics to identify areas for improvement and drive data-driven decision making. Support business cases with clear rationale People Management Manage online CRM team member to ensure seamless execution. Lead cross-functional communication and driving project implementation Key Relationships: Channels (Tmall, JD, Douyin & PDD) Brand Marketing Team Global CRM Membership Analytics External Agency partners Knowledge, Skills and Abilities: Proven ability to plan & execute CRM activities in online channels Good communication and stakeholder management skills Conflict resolution and problem-solving skills Adaptable to change and uncertainty with the flexibility to work in a fast-paced environment Fast learner, proactive working attitude and strong project management experience PowerPoint & Excel Savvy Requisite Education and Experience / Minimum Qualifications: University degree or above Work experience in operating Tmall CRM is required, familiar with using Data Bank CRM agency experience is preferred Fluent in English

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新萄京APP·最新下载App Store

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