新萄京APP·最新下载App Store

倪女士 6小时前在线已认证

HR Manager · 利惠商业（上海）-新萄京APP·最新下载App Store

聊一聊

职位介绍: Job Purpose · Brand communication strategy Development, Management and execution · Marketing ANP Management Key Responsibilities Brand Communication (50%) ¨ Assist brand manager to develop brand Communication plan and creative contents for China marketing campaigns o Collaboration with Global/ local team in development of China marketing campaigns in accordance with brand strategy. o Assist brand manager to develop brand communication plan with integrated 360 communication mindset. o Create contents which is relevant to local consumers and aligned with brand strategy. Ensure all the contents could fulfill the different needs of each communication channel. o Management and adaptation for Video, Audio and Visual assets for local market from Global development o Responsible for project management and execution as project leader, including budget control, timeline management, briefing agencies, asset toolkit development and routine communication with agencies. o Timely asset toolkit sharing with cross functions as per GTM timeline to ensure brands assets to be used in proper way o Evaluate campaign result with trackable measurement and summarize learnings and opportunities for future campaign. Cross function communication & collaboration: (30%) ¨ Communication & Collaboration o Work with procurement team and legal team to ensure that all the marketing initiatives comply with company policy o Timely communication with cross functions to make sure teams will leverage brand assets and follow our brand direction o Coordinate with media team to generate relevant contents for different media channel o Co-work with social/PR team for content quality control to ensure the contents are aligned with our brand direction Brand strategy development: (10%) ¨ Marketing plan development: o Identify consumer insights, pain points and opportunities to create brand linkages, and translate those consumer insights into brand strategy development. o Assist brand manager and the functional leader to work out brand strategy and China marketing plan based on the understanding of local consumer insight and local market business. Department Administration (10%) ¨ Budget Management o Monitor and manage monthly budget spend for department to ensure spend is on target o Update any changes to the budget as the year progresses and manage spend accordingly ¨ Department Administration o Ensure that department operation from a legal and payment standpoint are executed according to guidelines and requirements Job Requirements ¨ A minimum of 6 years marketing experience in an International brand environment or ad creative agency. ¨ Strong experiences in execution and production management of 360 marketing assets (Video, Print, Digital) ¨ Experienced at briefing and managing advertising and other resource agencies. Experience of through- the- line activity planning and execution, with good exposure to digital arena. ¨ Experienced in the use of quantitative and qualitative market research and its applicability to managing brands. ¨ Experience of using key financial measures of a brand and experience of budget planning and management. ¨ Excellent planning skill and writing skill ¨ Excellent communication, negotiation and interpersonal skills. ¨ Good cross- function and cross market working relationship. ¨ Excellent command of English and Chinese language essential. Functional Competencies ¨ Understands the external environment (competitive and market) and identifies new sources of opportunity ¨ Anticipates future trends to engage and recruit youth consumers ¨ Interrogates data to identify core business levers ¨ Balances intuition and fact to distill complex thought into action ¨ Understands the operational fundamentals of our business ¨ Demonstrates judgment to define what is on brand ¨ Understands how to utilize marketing assets and strategic alliances to create stronger connections w/ consumers ¨ Prioritize and allocate resources effectively ¨ Understand how to leverage & best manage agencies (briefs, evaluations, etc.) ¨ Persuades and inspires others (consumers, agency, System, suppliers, stakeholders, etc) to create belief ¨ Measures financial and equity impact of investments and institutionalizes learning Leadership Expectations ¨ Consumer Focused and commercially astute ¨ Focused, disciplined and accountable for results ¨ Company First ¨ Outcome oriented transformational leader ¨ Inspire employees and one another ¨ Own the result ¨ Be part of the solution ¨ Lead as example

其他信息: 行业要求：全部行业; 所属部门：Marketing

公司简介

拥有160多年悠久历史的LEVI STRAUSS & CO. (利惠公司)，于1853年在美国旧金山创立。公司设计、生产并销售男装、女装和童装，包括牛仔裤、休闲服饰、上班服装及相关配饰。160年后的今天，公司规模已经大幅扩展，遍及全球50多个国家。LEVI STRAUSS & CO.已成为全球最知名的服装品牌公司，在牛仔裤和休闲服饰市场中所向披靡，无出其右。公司拥有的著名品牌包括：Levi's ，Dockers 以及Levi's Ladies。从1873年以来，LEVI STRAUSS & CO.就是服装界的领导者,这一年他们创造出世界上第一条牛仔裤。可是LEVI STRAUSS & CO.并没有停滞不前，每过十年，他们就为市场带来新的影响力。从Dockers 领导90年代商务休闲服装大改革，到Levi's Ladies塑造完美曲线的原创牛仔女郎，都可以看到LEVI STRAUSS & CO.的努力和成就。我们真诚地邀请有志之士加入这个激情的团队。

查看全部

职位透镜

您与该职位的匹配度：登录查看

登录查看竞争力分析

猎聘温馨提示：

1. 如您发现平台内招聘方存在以下违规行为的，请立即举报

a. 扣押您的身份证件或者其他证件；
b. 要求您提供担保人、担保金或者以其他名义向您收取财物（如培训费、体检费、资料费、置装费、押金等）；
c. 强迫您入股或者向您集资；
d. 以招聘名义牟取不正当利益；
e. 发布虚假招聘广告信息；
f. 存在其他损害您的合法权益的行为。

2. 如您应聘的岗位属于涉外劳务合作/海外岗位的，请务必核实招聘方对外劳务合作资质取得情况，同时注意自身资金安全，防范招聘欺诈。

新萄京APP·最新下载App Store

公司简介

职位透镜

猎聘温馨提示：

猜你喜欢